A seismic shift rattled the global beauty landscape over the past 12 months, as Unileversupplanted Procter & Gamble in the number-two slot of WWD Beauty Inc’s Top 100 for the first time since 1997. A Who’s Who of the global cosmetics industry, the ranking’s 100 companies weigh in at $200.87 billion for 2012, up 2.8% year-on-year. In local currencies, firms’ individual growth rates tended to be higher, however . The Top 100 reflects the volatility of 2012 in a myriad of ways. Mature markets continued losing their luster, as emerging zones like India,China and Brazil surged forward. Due to the currency exchange against the dollar, companies trading in euros tended to move down in rank, with those based in Southern Europe–especially Italy–often sinking the most. It was also a year in which the big kept getting bigger. Taken together, the top 10 companies on the list generated more than 50 percent of total sales. For most companies, the year was a positive one, with 81 firms reporting increased revenues, 14 posting declines and five flat compared with 2011.OUR METHODOLOGY: The WWD Beauty Inc Top 100 ranks the world’s largest beauty manufacturers. Firms are arranged by their beauty sales for the 2012 calendar year. For those companies whose fiscal year did not run from Jan. 1, 2012, to Dec. 31, 2012, estimates were calculated. All sales figures were either obtained from the companies or generated with the help of industry sources.
For this list, “beauty” includes fragrance, makeup, skin care, body care, sun care, hair care, deodorant, plus cellulite and shaving products. It does not take into account bar soaps, razors, toothpastes, foods and diet foods, medicines, vitamins or detergents. The revenues only include sales of beauty products each firm manufactures and do not include business from private-label lines or products distributed for other companies. Information in the subsidiaries and main brands section reflects each company’s holdings in 2012. Year- on-year percentage changes are in reported terms, not on a like-for-like or constant-currency basis. Non-U.S.-based firms’ sales are converted into dollars according to the 2012 average yearly exchange rate.
74. Atlantic Coast Media Group
JERSEY CITY, N.J.
2012 BEAUTY SALES:
$243.5 MILLION (EST.)
+19.7% V. ’11 (EST.)
SUBSIDIARIES + MAIN BRANDS: Hydroxatone, Miracle Skin Transformer, Bellaplex, Luminique (skin care). Keranique (hair care).
RECENT HISTORY: Atlantic Coast Media Group’s double-digit gains in 2012 were driven largely by the expansion of Miracle Skin Transformer. The brand’s sales surged 400% as the line of complexion-focused products’ distribution expanded. Miracle Skin Transformer, which launched in 2010, is also sold in the U.S. in Sephora, Nordstrom and Bergdorf Goodman; on QVC Europe, plus through infomercials and its Web site. The brand’s key recent launches include Miracle Revival Mud, Tinted Sculpting Balm, Vanish Instant Imperfection Corrector and Triple Active Night Treatment.
Hydroxatone and Keranique in WWD Beauty Inc! - The WWD Beauty Inc Top 100